Twitter Media Literacy Campaign

To educate Twitter users on identifying fake and misleading news as 2022 elections in the US and Brazil approached, I led the creative direction and copywriting for a media literacy campaign shared out from the official @TwitterSafety handle.

My approach: An informative, engaging, and approachable video and set of infographics. Plain, unbiased language that is universally understood among US and Brazilian populations.

My copywriting strategy was to teach the teachable. Those who might be unwittingly deceived by fake and misleading content and would be likely to receive media literacy education from the platform.

Writer: Samra Seifu

Copy Editor: Aireka Muse

Art Director: Meghan Wittbrodt

Producer: Leah Ranahan

CoTweet Feature Launch

I co-wrote a script for a vibrant, educational video to get Twitter users excited about CoTweet, a new feature that allows two accounts to publish one Tweet together.

Views: 924,000

Retweets: 6,000

Likes: 6,000

Writers: Samra Seifu and Ashley Williams

Art Directors: Patrick Hodges and Michelle Willems

Voiceover: Emese Gyuran

Producer: Leah Ranahan

People come to Twitter to talk about products and product drops every day, and merchants have long been dropping products on Twitter without any native product support.

To change that, Twitter introduced Product Drops: a feature that keeps users on top of the launches that matter most to them and provide merchants with another way to engage shoppers around big product moments.

I wrote the script and product demos for a video to generate hype among both consumers and brands, and to show how Product Drops works.

Writer: Samra Seifu

Copy Editor: Aireka Muse

Art Director: Dez Hester

Producer: Leah Ranahan

#BehindTheTweets with Black Sherif

Sourced and curated relevant Tweets from Ghanaian artist Black Sherif for Twitter’s #BehindTheTweets series.

Views: 1.7M

Retweets: 74k

Likes: 10k