Walmart 2024 Holiday Social Campaign

I developed, wrote, & co-produced three social videos for Walmart’s 2024 holiday campaign. We created these vibrant, relatable social videos for multicultural shoppers around the country in search of all of the gifts, food, decor and more that bring holiday magic.

Holiday Decor As Extra As You

Writer: Samra Seifu

Art Director: Ronnie Voss

Executive Creative Director: DeChazier Pykel

Agency: Contender + Publicis Department W

You Weren’t An Outdoor Decor Person Until…

Writer: Samra Seifu

Art Director: Ronnie Voss

Executive Creative Director: DeChazier Pykel

Agency: Contender + Publicis Department W

Granny Approved

Writer: Samra Seifu & Cree Moore

Art Director: Ronnie Voss

Executive Creative Director: DeChazier Pykel

Agency: Contender + Publicis Department W