Most Likely To

I created Most Likely To, Walmart’s 2024 back-to-school social campaign, to celebrate every kind of k-12 student and parent, from the tech-obsessed to the fashionistas. On top of creating the campaign, I developed, wrote, & directed three spots targeting multicultural shoppers.

Most Likely To: Classroom Edition

Writer: Samra Seifu

Art Director: Ronnie Voss

Executive Creative Director: DeChazier Pykel

Agency: Contender + Publicis Department W

Most Likely To: Sibling Edition

Writer: Samra Seifu

Art Director: Ronnie Voss

Executive Creative Director: DeChazier Pykel

Agency: Contender + Publicis Department W

Most Likely To: Morning Routine Edition

Writer: Samra Seifu

Art Director: Ronnie Voss

Executive Creative Director: DeChazier Pykel

Agency: Contender + Publicis Department W