eos

As a copywriter for eos, I helped redefine their brand voice to reach their customers more authentically.

My approach: less corny Dad voice, more cool big sister voice. A voice their customers would look up to, trust, and want to be just like. Someone they’d take skincare advice from — not so much the guy who makes fart noises and embarrasses you in front of your crush.

I write almost everything for eos: social ads, all of their email and SMS communications, website banners, Amazon storefront copy, influencer/PR mailers, and more.