creative writer
creative writer
We all know SiriusXM for its endless channels that span nearly every mood and genre. They approached BuzzFeed for partnership with a simple brief: help us generate more awareness of music channels on our platform. They were willing to let us get as creative as we wanted with that.
I had been feeling inspired by 90s/early 2000s R&B and decided to pull from that era: something fun, theatrical, and almost comically emotional.
After a little bit of storyboarding, wardrobe hunting, and research (watching Boyz II Men and Jodeci music videos at the office), we brought five unique 90s music video-inspired sets to life. BuzzFeed Creator Jameer Pond was the perfect talent for this shoot. He gave us the performance of a lifetime.
The partnership surpassed all performance expectations and it remains one of my favorite creative projects.
Talent: Jameer Pond
Photography: James J. Reddington
Creative Direction and Copywriting: Samra Seifu
Set Design: Mollie Shafer-Schweig
Wardrobe Styling: Devonne Jackson